Paşabahçe products can be found anywhere: In your home, in your mum's house, at a neighbour's, in a restaurant, in a hotel. You can spot them easily by the "P" engraved underneath and the crystal and porcelain. There's also Borcam (Pyrex). Paşabahçe has also been the first brand that comes to mind when you think of glassware. And this has been the case for eighty years. Today, it is the third biggest glass manufacturer in the world and the second biggest glass manufacturer in Europe. Pasabahçe, the leading brand in the glassware industry in Turkey and throughout the world, has been in our lives for eighty years with thousands of products combining tradition and the latest trends. Every home has at least one Pasabahçe product, and it is a brand that supplies to all the local and foreign industries from premium retail stores to supermarket chains, from worldwide restaurant and hotel chains to the promotions of global food & beverage brands. Pasabahçe is also the best known brand of the Sisecam Group. This success story began with a factory, founded in Pasabahçe in 1935, after Atatürk announced his plans for the glass industry to be established and developed in Turkey. The factory began operating in order to fulfill Turkey’s basic glassware needs and was able to produce three thousand tons of items by the end of its first year. Pasabahçe, proceeding with machine production after manual production, took the first step abroad with initial export to the USA in 1961. Pasabahçe, having adopted the strategy of export-oriented growth as well as fulfilling the increasing local demand, kept on progressing by setting new capacities and new factories into operation for soda glass and heat-resistant automated glassware between 1980 and 2000. Pasabahçe, turning towards the most developed markets with production and consumption, exports to 140 countries in total today and overseas sales comprise 65% of the total sales. The market share of Pasabahçe, operating mostly in the Turkish, Russia and then the European markets respectively, is increasing day by day in the Arab countries and Turkic Republics as well. ALL AROUND WITH MULTIPLE BRANDS Pasabahçe has a product range of over 20 thousand in automated and manual production and its wide product portfolio from premium to economy appeals to any income group. Many brands are incorporated within this scope, including the “Borcam” brand, which offers heat-resistant and premium quality cookware. The “Pasabahçe Professional” brand stands out for its ideal suitability to the special requirements and challenging conditions of the catering industry. Porcelain products, suitable for use in hotels and restaurants with their strong quality as well as appealing to domestic use with their elegant design, are included under the brand name “Pasabahçe Porcelain”. Pasabahçe operates at every point from luxurious shopping centers to department stores, from national and local stores to district bazaars and glassware stores. Pasabahçe, with its wide sales network addressing the industrial sector, catering sector and B2B in global market, has sales offices in the USA, Spain, Germany, Hungary and Russia. Pasabahçe, maintaining its marketing & sales organization outside Turkey and establishing logistics warehouses in Europe, is making productions in the factories in Russia and Bulgaria as well as the manufacturing plants in Kırklareli, Mersin, Eskisehir and Denizli in order to strengthen its market presence throughout the world. Pasabahçe, running to full capacity output and having caught the projected leadership in the market with its own factory Posuda in Russia, provides service throughout Europe, particularly Eastern Europe, with Thrace Glass Bulgaria- EAD Glassware Factory. Within this scope, Pasabahçe is in service as the third biggest glass manufacturer of the world and the second biggest glass manufacturer in Europe today. THE AIM IS WORLD LEADERSHIP Pasabahçe, having been the first and only glassware manufacturer in Turkey for many years, still attracts the attention of consumers with its constant innovative power without sacrificing the values it has created throughout its history. Ülkü Berna, the Brand Manager of Pasabahçe, stating that the brand incorporates the values of Turkish culture, says, “Slim waist tea glasses, valued greatly in our culture, are the best example of this. So, we can proudly say ‘We shaped tea’.” Pasabahçe, combining tradition with the latest designs, puts significant emphasis on innovation, advanced technology and R&D works in order to fulfill any glassware, tableware, kitchenware and decoration requirements of the end consumers on a global scale. Ülkü Berna, the Brand Manager of Pasabahçe, stating “R&D activities and developing new technologies are the most important factors for the culture of Pasabahçe”, points out that Sisecam Science and Technology Center is an important center in order to continuously examine and improve the chemical and physical structure of glass and to create new areas of use with new compositions. Berna, emphasizing that the R&D works of Pasabahçe are not limited to this center, says, “Our engineers working in our factories are conducting the R&D and P&D activities in order to develop new products, to increase the productivity and to reduce the costs.” Berna, stating that innovation never ends in Pasabahçe with hundreds of different molds and various patterns and colors applied on these molds every year and hundreds of products developed for the needs such as cooking, preserving and preparing, says that the brand focuses on developing new eco-friendly products and processes with high added value. Pasabahçe aims to go beyond the price competition with the ongoing investments in technology and innovative products, to offer innovative and value-added products to the consumers, and to increase the brand value during the following period. The next biggest objective of Pasabahçe, planning to progress with direct investments and strategic partnerships as well as selling in dynamic markets with high growth rate, is to carry the brand to world leadership.